In his workshop "Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation" he focused particularly of emotional aspects of brand and product/service experience.
DMI symposium: Smart Innovation: Connecting Design to Strategy at BMW Welt Business Center Munich
Prof. Oliver Szasz from Macromedia University in conversation with Jerry Kathman, chairman emeritus of the DMI board about the opportunities for design thinking during a break at the DMI Munich symposium.
Carole Bilson, president DMI and Prof. Oliver Szasz,Vice Head Graduate School Macromedia University and initiator of the DMI symposium in Munich giving an interview at BMW Welt.
Innovation Workshop at DMI Symposium, BMW Business Center
Prof. Oliver Szasz initiated first Design Management Institute (DMI) innovation symposium in Munich. Smart Innovation: Connecting Design to Strategy. The two-day symposium featured renowned international keynote speakers and provided high-class workshops.
In his workshop “Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation” he focused particularly of emotional aspects of brand and product/service experience.
Prof. Oliver Szasz, Vice Head Graduate School Munich, is responsible for the M.A. Design Management and M.A Design Thinking program at Macromedia University of Applied Sciences in Munich and is well known for the international design-driven innovation conferences he personally initiated and organized in recent years. He approached Carole Bilson, president DMI (Link: dmi.org), at the 2016 DMI conference in Amsterdam in order to propose an innovation symposium as part of Munich Creative Business Week 2017. The aim: Facilitating a profound conversation about design thinking as a driver for innovation, particularly with a focus on Bavarian SME’s. Prof. Oliver Szasz is focussing his research activities as part of the Graduate School at Macromedia University on design thinking and methodologies to support innovation culture and processes for private and public sector organizations in Germany.
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