In his workshop "Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation" he focused particularly of emotional aspects of brand and product/service experience.

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DMI symposium: Smart Innovation: Connecting Design to Strategy at BMW Welt Business Center Munich


Prof. Oliver Szasz from Macromedia University in conversation with Jerry Kathman, chairman emeritus of the DMI board about the opportunities for design thinking during a break at the DMI Munich symposium.


Carole Bilson, president DMI and Prof. Oliver Szasz,Vice Head Graduate School Macromedia University and initiator of the DMI symposium in Munich giving an interview at BMW Welt.