Design Thinking Applied to Service Design
A Macromedia University University innovation workshop which I held during Munich Creative Business Week 2014, together with Thomas Stegmann (founding partner Storythinkers). How can Design Thinking methods be successfully applied to service experiences.
This workshop focused on Service Design as a future-oriented field of design with a human-centered approach and applied design thinking methods to create meaningful service experiences.
Workshop guest speaker Sebastian Ritzler (partner gravity) presented excellent best practice examples. The workshop provided introductory insights into the fields design thinking and storytelling and their application in service design. Participants from diverse professional backgrounds also had the opportunity to practice design thinking methods, to research a service example from diverse perspectives and to produce highly creative approaches to facilitate a pleasant experience when using this service.