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In his workshop "Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation" he focused particularly of emotional aspects of brand and product/service experience.

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DMI symposium: Smart Innovation: Connecting Design to Strategy at BMW Welt Business Center Munich

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Prof. Oliver Szasz from Macromedia University in conversation with Jerry Kathman, chairman emeritus of the DMI board about the opportunities for design thinking during a break at the DMI Munich symposium.

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Carole Bilson, president DMI and Prof. Oliver Szasz,Vice Head Graduate School Macromedia University and initiator of the DMI symposium in Munich giving an interview at BMW Welt.