Research Futures – The Power Of Innovation Research
I hosted an event about innovative approaches in qualitative and quantitative market and consumer/user research with Hyve Innovation Research. Topics: Online Research Communities, Social Media Analytics and Netnography Insights.
They turn customers and users from passive recipients to active collaborators and actively involve them into innovation processes. This approach fits very well in the Design Thinking methodology by providing an exchange of knowledge and opinions throughout the design process. I have begun to work very closely with Hyve Innovation Research to utilize their expertise and tools in complex and wicked problem situations.